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The main reason
most of my fellow musicians are still analog, when it comes to
marketing themselves and their music, is lack of time. Far more
important to be out touring, writing, recording or plain practicing
than to be surfing the net. I made a decision a few years ago
to make the time in order to market a book I wrote. Having found
failure with the usual system of middlemen, I saw the Internet
as my last hope.
I'm happy to
report that it works.
And why shouldn't
it? It's like having a two or three page, full color ad for the
whole World to view, twenty four hours a day, seven days a week.
But it did
take hours and hours of frustration, late nights up to the elbows
in HTML, exploring the ever increasing marketing possibilities,
unraveling the mysteries of META tags, GIF files, jpegs, URLs,
java script and search engines -- and a fair outlay for the necessary
hardware and software.
These are early
days still, and the changes and refinements that have come about
since I connected up have been astounding, Mp3 probably the most
jolting to the music industry. No longer do the big corporations
have a strangle hold on what gets recorded, what gets played
or what gets promoted. Artists all over the globe are taking
control of their own marketing and merchandising -- their careers.
For a very
reasonable set up fee, you can take advantage of the tricks weve
learned, the hours we've put in and the incredible free services
that are on offer now. Within a day or so, you can be up there
with the rest of us front runners, all plugged in, with your
own window on the World.
Kirk Lorange/CEO
January 2000
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